Never has the demand on marketers to deliver quantifiable results at lower costs been more pressing. This is the new business handbook for anyone who is looking to take advantage of the exciting new world of online communities.

Weapons of Mass Collaboration

Mention online communities and most of us think of the wildly popular social networking sites like MySpace or Facebook. Millions of users across the globe use these sites to interact with networks of friends with whom they share common interests or mutual acquaintances. In Weapons of Mass Collaboration, Dean Wiltse deconstructs what online communities are and how business can use them for real benefit.

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How to Grow Your Business in a Bad Economy

In chaos there is opportunity. In his second book, Dean helps readers focus on the activities that encourage smart and sustainable growth during hard economic times.

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